It doesn’t. Not really. Twitter doesn’t work. It’s like all those things you think will work that actually don’t work. Like being famous doesn’t work. Or being what you think successful is. Or admired, smart, clever, popular or quotable. Or having more followers. Or getting elected. Or getting an agent or a book deal. Or falling in love. Or getting another wife or husband or career after your last tweet doesn’t quite work. None of it works the way you’re thinking it will.
Twitter is just another name for another thing that will disappoint you, even betray you. It is an agent of your demise – the demise of how you want things to turn out.
If I could just ratchet up those numbers, cross that threshold, send more, get more, do more, have more. You know how that works.
It’s kind of fascinating that when these new things roll around we think, for a minute or two, that they will change human drama, human tragedy, or human history. Revolutionize it! They don’t. They don’t change the ending of anything. They might even hasten it. At best, they hasten the end of the dream.
The way I think of Twitter is the same way I think of advertising. And advertising doesn’t work either. I worked for more than two decades in advertising and PR, alongside great people and with great companies and I learned some great things about life and work. One of the things we all learned was that advertising and PR don’t work. Well, not quite the way you hope they will. Not like magic or make believe. Advertising only works when you have endless sums of money and you pollute the world with your advertising and then it works in the same way trees and rocks and buildings work – they show up everywhere. There’s no magic in that, no strategy or cleverness, just sheer tonnage. And endless money and hopes and dreams and schemes and silliness just circulating around like so much dust.
But when you see the dust! That’s when it begins to work. That’s when the real conversation starts. That’s worth hoping for.
Two new real-life happenings now open for registration:
The Practice of Everyday Life, weekend retreat in Colorado Sept. 16-18
The Plunge in Pittsburgh, one-day retreat right where you think it will be, Oct. 1
Reprinted from the Summer 2011 issue of
The journey of our lives is remarkably universal and predictable. That’s why we can share experiences, insights and sentiments, and that’s how we can empathize with one another. And so it is guaranteed that, after a pinprick of recognition, a flicker of awareness, someone will turn to me and ask what they should read next.
When bird passes on –
I’ve pulled up one of those plastic stackable chairs alongside the humming hulk in the middle of the icy room. My daughter is lying inside the cylindrical chamber. We are both relieved that her head is peeking out at my eye level. A white fleece blanket covers her. Beneath it, she is holding a teddy bear handed to her at the last minute. She wears head phones tuned to Radio Disney. Her eyelids flutter.
Perhaps you’ve noticed I don’t write much about 
Book Review & Giveaway
You’ll get breakfast in bed. A flower on your tray. Dinner out. A card, a call. Maybe one less upset. If not, an apology. And if you’re truly blessed, you’ll get some time to yourself, when you can consider everything you won’t get, and what no one else can give you for Mother’s Day:
About two months ago I got an email out of the blue on a Tuesday afternoon asking if I would consider speaking at a grassroots fundraising event to raise money for pediatric cancer. It was a long email, with quite a bit of information about the cause, and the need, and the inspiration, and the hope, and the plan, the kind of detail that the writer might have wished would make the invitation sound less far-fetched, two months out and in from the blue, and I made myself wait 15 minutes before I responded, “Of course I’ll come.”
On Sunday evening, my daughter looked up from the sofa and told me she was going to write a blog post. Seeing it later, I wondered if she was reading my mind. She was no doubt reading her own mind, consoling that restless uncertainty that surfaces in the spring. Maybe the bunny brings us fluff to buffer the bumps ahead: the transitions, the spurts, the sudden endings and the fits. Things are changing all around and in-between us, and I can scarcely steal a kiss. I smiled when I saw how she straddles her precarious age, savoring one piece of kiddie candy before wrapping herself in the shiny gloss she lets us see.