Posts Tagged ‘Greed’

how twitter works

June 7th, 2011    -    21 Comments

It doesn’t. Not really. Twitter doesn’t work. It’s like all those things you think will work that actually don’t work. Like being famous doesn’t work. Or being what you think successful is. Or admired, smart, clever, popular or quotable. Or having more followers. Or getting elected. Or getting an agent or a book deal. Or falling in love. Or getting another wife or husband or career after your last tweet doesn’t quite work. None of it works the way you’re thinking it will.

Twitter is just another name for another thing that will disappoint you, even betray you. It is an agent of your demise – the demise of how you want things to turn out.

If I could just ratchet up those numbers, cross that threshold, send more, get more, do more, have more. You know how that works.

It’s kind of fascinating that when these new things roll around we think, for a minute or two, that they will change human drama, human tragedy, or human history. Revolutionize it! They don’t. They don’t change the ending of anything. They might even hasten it. At best, they hasten the end of the dream.

The way I think of Twitter is the same way I think of advertising. And advertising doesn’t work either. I worked for more than two decades in advertising and PR, alongside great people and with great companies and I learned some great things about life and work. One of the things we all learned was that advertising and PR don’t work. Well, not quite the way you hope they will. Not like magic or make believe. Advertising only works when you have endless sums of money and you pollute the world with your advertising and then it works in the same way trees and rocks and buildings work – they show up everywhere. There’s no magic in that, no strategy or cleverness, just sheer tonnage. And endless money and hopes and dreams and schemes and silliness just circulating around like so much dust.

But when you see the dust! That’s when it begins to work. That’s when the real conversation starts. That’s worth hoping for.

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The secret is out

September 20th, 2009    -    10 Comments


Back when The Secret was making the world spin, I read a blogger rave about it. It seemed every time she applied the technique, she found a choice parking spot at her favorite shopping center. The kind you never get. It feels good to find a parking spot, and with such a modest gain, the woman didn’t think she was being greedy. But then I wondered, “Why doesn’t she just give the parking spot to someone else and feel really good?”

It’s no secret. These things keep bubbling up like hot wax and we get stuck in gooey dissatisfaction and self-service. We may think we know a secret, but we’re always exposed for who we are. We’re just the last to see it.

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The altar where I pray

March 30th, 2009    -    21 Comments

I do not pray at this altar, where every security is an insecurity, every gain is a loss, givers are takers and enough is never enough.

I do not pray at this altar, gasping for 15 seconds of helium, inflating my ambition into giddy dizziness until it falls as sure as gravity to a distant, forgotten echo.

I do not pray at this altar, a sucker’s bet that masks life’s own majesty with a huckster’s exploitation, hides authentic wisdom with wishful delusion, and undermines trust with fear.

I do not pray at this altar, vesting faith in a celestial heaven, a future judgment to save myself from a hell of my own making.

I do not pray at this altar, to the relic of a stone replica, a lifeless imitation of the truth.

I pray at this altar, to be free of the stain of resentment, the residue of anger, the stubborn scrub of ego’s baked-on bias, and to shine in the clear rinse of awareness, because there is only one place to bring love to this life, and somebody’s got to do it.


Where do you pray?

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