connectivity crowdsourcing earmark eyeroll fail grizzly hashtag hater influencer kanye kardashian launch manifesto mashup meh optimization palin platform rogue silo smackdown socialist sucky summit tea trending transparency viral zenlike
A couple of weeks ago the sucky New Oxford American Dictionary named Sarah Palin’s twitter flub refudiate their word of the year. I worked in PR for a long time, so I recognize their stunt as little more than the low art of self-promotion, as shameless as rigging a ballroom dance contest to inflame controversy and fuel TV ratings. The dictionary folks are just trying to sell more dictionaries, even as they undermine the relevance of dictionaries. As a whiny writer, I’d prefer that language be transparent, aligned with authenticity and siloed from crowdsource trending, but I’m not going to make a manifesto out of it. Instead, I’m putting together this little list of rogue words that optimize my eyeball orbit – words I’d be happy never hearing again – and I invite you to mashup with me.
What are some words of the year you’d like to refudiate? Do a Kanye, and afterwords we can all be more zenlike.